With colour now such a common feature in homeowner buying decisions, Midlands-based fabricator Central RPL has launched its innovative new Central Inspired colour service, simplifying and enhancing the process of buying coloured windows and doors for its trade customers.
Central Inspired offers customers their full range of products – including windows, doors, conservatories, ancillaries and roofline – direct from their existing manufacturer, on a single order. It also promises to support customers when selling coloured products to homeowners, through technical backup, marketing assistance and Central’s existing commitment to first class customer support.
Cara Lansley, head of Kolorseal Midlands, explains the new service: “With Kolorseal Midlands and Central RPL as part of the BoingBoing Group, and with our state-of-the-art colour facility already on-site, it makes perfect sense to launch the Central Inspired service for Central’s customers. We can offer the entire Central RPL range in any colour the customer chooses, whether it be from leading colour systems such as RAL, BS, Dulux or Farrow & Ball, or through our colour-matching service. We also offer four different finishes – satin, matt, gloss and metallic – and the whole process typically adds only five days to Central’s standard lead time.
“As a result customers get the best of both worlds: the simplicity of dealing with a single supplier that fabricates and colours all the products they require under one roof, plus the quality and confidence that comes from using leading colour specialist Kolorseal Midlands. Applying coatings to windows and doors is a complex process that’s sometimes underestimated by companies getting into it for the first time. Through Central Inspired our customers know that they’re getting the benefit of Kolorseal’s knowledge, investment and expertise, backed up by our full 10-year guarantee for both colour and adhesion.”
Gary Morton, CEO of the BoingBoing Group – which includes Central RPL – comments: “As any fabricator will tell you, the demand for colour has grown rapidly. However, buying coloured products is often a major headache for installers, especially when dealing with a host of different suppliers. We wanted to offer our customers something better – a complete end-to-end colour service that’s both simple to use and which allows them to differentiate from the competition.
“Since welcoming Kolorseal Midlands into the group we’ve invested heavily in our on-site, state-of-the-art colour facility. As a result, we have a true frame and colour manufacturing service – not just a paint shop – which our customers can benefit from. That’s what the Central Inspired service is built upon: first class products, colour expertise and customer service, all from a single supplier that our customers know and trust.”
To find out more about the Central Inspired colour service from Central, call 0121 740 0101